GBP's Interviews

Volker Friedrich and Bernhard Schuette explore the transformative impact of the China+1 strategy and the growing opportunities within ASEAN markets. As global businesses seek to diversify supply chains and reduce over-reliance on China, ASEAN countries are emerging as dynamic alternatives offering unique advantages.

Unpacking China+1: The conversation provides a deep dive into how rising costs, trade tensions and supply chain disruptions have accelerated the China+1 movement — not as a departure from China but as a strategic diversification. Highlighting Vietnam, Thailand, Indonesia and Malaysia, the experts outline how each nation contributes distinct strengths to the region’s growing appeal.

ASEAN’s Rising Stars: The conversation highlights how ASEAN countries are stepping into the spotlight as attractive alternatives. Each nation offers unique advantages as a regional hub and especially so Malaysia:

Vietnam: With its booming electronics and textile industries, strategic trade agreements, and proximity to China, Vietnam emerges as a frontrunner in attracting foreign investment.

Thailand: Known for its robust automotive and electronics sectors, Thailand’s advanced logistics and industrial infrastructure make it a key player in the region.

Indonesia: The vast domestic market and rich natural resources position Indonesia as a prime destination for consumer goods and resource-based industries.

Malaysia: Political stability and a strong financial sector enhance Malaysia’s appeal for high-tech industries and services.

They also address the challenges of navigating ASEAN’s diverse regulatory landscapes, infrastructure gaps and cultural nuances emphasizing the critical role of local partnerships, compliance, and long-term strategy. Offering actionable recommendations and a forward-looking perspective, this interview is a must-watch for businesses aiming to tap into the vibrant potential of ASEAN in the evolving global supply chain.